Major launches at Materials at WSA

23 May 2008



Following the successful launch of the Materials at WSA in February 2008, the next edition will take place in Las Vegas, July 27-29, 2008.  The latest and most innovative materials, components and manufacturing and sourcing options available to the footwear and accessories industry will be on display.  Leading names and niche up-and-coming suppliers will launch new materials, techniques and applications for all sectors of the footwear supply chain to the US industry for the first time.


A host of new exhibitors have signed up with the July show and joining the line-up will be industry leaders including Swarovski and E&R / Feng Shern, sitting alongside ‘green' pioneers such as Bio-Tec Environmental.  Major brand names from across the globe - including Europe and South America - join a large array of leading Asian companies such as Daewoo, Henan Prosper and Hanshin Korea, all looking to expand their sales network in the US. Courtney Harold, show director, Materials at WSA, comments:  ‘At Materials at WSA we have created a marketplace for the most innovative and cutting-edge products to be launched into the US footwear, handbag and accessory industry.  The show offers design, development and sourcing professionals the opportunity to meet with important suppliers from every key category, many of which do not show at any other event in the US.' July's first time exhibitors and launches to the US market include, Korean giant, Daewoo, who have chosen Materials at WSA at which to launch their 1.0mm coated microfibre for athletic and casual shoes, while Crystallized (Swarovski) joins the list of debut exhibitors.  Crystallized - Swarovski Elements - will be presenting their ‘Crystal loves Leather' application, the new method of applying crystals onto the finest quality smooth leather.  Demonstrations of the various application techniques will be also held at the show.   Another first at the forthcoming show is E&R, who will be taking a booth to display its range of the most trend-right polyurethane materials.  Having partnered with Feng Shern Enterprise Co Ltd (manufacturing facility based in Taiwan) since 1996, the US company pride themselves in delivering quality products to customers in a speedy manner in order to provide the best value. With the Materials Expo making a strong stand point on ‘green' products and processes, many companies will be exhibiting new or improved eco-friendly lines.  Bio-Tec Environmental LLC will be showing at the Materials Expo for the first time and will be using the event as a platform to launch their new green product Bio-Batch.  Samuel Adams, Senior VP comments: ‘We are very excited about showcasing our new biodegradable additive solution, Bio-Batch, at Materials at WSA.  It offers us the perfect stage on which to present the product to the apparel and footwear industry for the first time.' Hansin Korea plan to unveil new natural fabrics - Bambix and Silvix - at the Materials Expo, as well as showing their multi-functional insole and ventilated EVA sponge.  Bambix is an ambitious fabric, which is made of natural Bamboo, which has an anti-odour, anti fungal, anti-microbial function, as well as the emitting negative ions, while Silvix is nano-silver fabric, provided by Samsung Cooperation. Taking the event beyond the show floor and creating the industry's top intellectual forum in the US, the Materials Expo will host a number specially developed educational workshops, as well as a cutting edge trend forecast arena.  



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