Natuzzi launches ‘Editions’, their new business trademark
26 January 2010The IMM furniture show in Cologne, Germany on January 25, saw the launch of Natuzzi’s Editions collection, a brand new B2B trademark by Italian leather furniture company, Natuzzi Group. Editions is the widest of all the three brands belonging to the Natuzzi Group (Natuzzi, Italsofa and Editions) and this is due to the importance that the company is giving to the international launch of Editions.
The Editions upholstery collection of sofas and armchairs in leather is focused on the key values of comfort and craftsmanship and covers a wide range of styles, from traditional to casual to modern style. All Editions sofas and armchairs are designed, engineered and developed in the Style Centre in Italy and manufactured in the group’s production plants worldwide to be closer to end consumers.
The stand at the IMM 2010 featured 32 sets of models featuring all the Editions styles. In its collection, Editions has also created a specific ‘Made in Italy’ product line, tailored for enthusiasts of Italian products. The creation of this product line has come about following growing consumer demand for products made in Italy.
The collection includes B580 and B595 which are available in a wide range of versions: two and three seater sofa, sectional version, armchair (also with recliner mechanism), sofabed and ottoman.
Editions
Editions is the B2B brand of the Natuzzi Group, it combines detail in design and Italian flair for everyday living. Offering styles for every taste and every situation from transitional to casual, day to night, Editions proposes leather upholstered furniture tailored for the best value for money.
