Pure fashion for August show

Once it was Green which attracted consumers. Now the chosen word is Pure with the spring/summer 2004 fashion event scheduled for August 17-19, 2003, at The Grand Hall, Olympia, London. The August event steps up the action at Pure with an increased designer element, the first floor dedicated to accessories and the creation of a unique environment in which to grow Pure Spirit, the hot youth section. In August Pure Spirit will be given its own dedicated arena within the National Hall, adjacent to the Grand Hall and accessible from all other sections of the exhibition. Pure Spirit taps directly into all that is revolutionary and ground breaking in fashion, housing leading youth brands and exciting new comers from around the globe. Independent research found that 81%* of Pure visitors found the show excellent for sourcing new brands with Pure Spirit proving a major talking point. Pure Accessories on the first floor in February was an overwhelming success. This August Pure Accessories once again offers an entire floor dedicated to buyers of innovative accessories, from jewellery and shoes to belts and bags with a focus on quality. Pure Elan, Pure Vision, Pure Life and Pure Essentials sections will also see an influx of new labels and designer brands in August. [http://www.purewomenswear.co.uk] or by calling + 44 (0) 870 429 4504. Show dates: 17 - 19 August at Olympia, London. *Independent research by Caleda Communications, February 2003