Sense the difference with Clariant

Developed by Clariant's International Fashion Group, this stylish promotional kit is equipped with an eye-catching fashion poster swatched with real leather samples and comprehensive information about trends and corresponding interpretations on leather. All prototype articles are exclusively made by Italian stylists and will be displayed during Clariant's fashion shows and fairs around the world. Minimalism, luxury, nature and tough looks are the four key directions to pursue. Pure and Simple reflects precious nature, realised with exclusive colour mixes and finishing effects. Green fashion and products that conjure up a feeling of natural goodness are high profile. The colour palette ranges from pale to earthy shades for a highly sophisticated chic combined with a feeling of natural goodness. Fashion Rebellion is a reaction to recent girly frills and hourglass silhouettes. Now it is time to toughen up! The current punk, grunge and goth revivals have sparked off a new feeling for tough aggressive looks. Barren concrete interiors, surreal nature and rebellious heavy booted fashion models set the scene. Fashion Rebellion works on opposites using dark summer shades. Pure lines of modern architecture, chic poolside spas and minimalist summer cabins inspire Clariant's third fashion trend, named Clean Lines. Clean shapes in strong bold colours are used for minimalist summer dresses. Innovative laser-technology or water-based brush-offs - outstanding finishing technologies from Clariant catch the eye of this superb style. Cool Luxe is represented by a brilliant look. It is inspired by bronze sculptures in warm and cool tones. High gloss leathers, shine and dull effects combine with brilliant colours for a splendid super chic. Recognizing that all aspects of lifestyle are influenced by fashion moods, Clariant are constantly expanding their fashion activities at a global level to be as close as they can to the looks of tomorrow. A strong focus on quality, worldwide standards, innovation and ecology will always be key for Clariant's committed fashion team. Under the motto 'Fashion up!' the brand new fashion package will be discussed in further detail with customers. Fashion up! is not only a forward-looking trend adventure - every issue should be a useful tool to integrate art into fashion and open new ways for the future. For more information please get in touch with Clariant direct or with their local representatives.