Young designers at GDS Attack

6 July 2007




Exhibitor's stands are to be presented in a true-to-original style as Arabian merchants' palaces or 'Riads' with filigree arches and ornaments in a warm colour spectrum ranging from orange to terracotta and Bordeaux; an original oriental 'Souk' bazaar reflecst the exotic atmosphere of the historic old town Medina. On the bazaar street, there is the lively, colourful hustle and bustle between stands offering spices, different tea varieties, fragrances along with oriental carpet merchants, snake charmers and seductive belly dancers. At the 'Kaffee Oriental Plaza', anyone who gets too hot will find a genuine oasis with palm trees, refreshing cocktails and fountain as well as several water plume fountains. Several times a day 'Kaffee Oriental Shows' will be held to present extravagant looks and trends. In the event area DJs in oriental towers will provide alternative sounds for a modern blend between the Orient and Occident. A restaurant will entice with Occidental delicacies such as green tea with fresh mint or couscous. And aromatic fragrances are emitted by the water pipes, the 'Shishas'. Bringing the fair on Saturday to a close is the 'Kaffee Oriental Night' - a get-together for exhibitors in the Arabian Nights setting right at the heart of Bedouin tents, oriental beats and cool drinks. New Labels on show: The Revolverbags from Anna Belle are high-fashion eye-catchers, which also impress through functionality and quality and are hand-made according to individual customers' specifications. Anna Scheuten, proprietor of 'Anna Belle', is exhibiting for the first time at Design Attack with the aim of presenting her collection to a wider audience: 'Design Attack is the right platform for me enabling me to expand my client base to include national as well as international dealers'. [http://www.anna-belle-bags.de] First-time exhibitor Red Monkey will be rocking at Design Attack with lavishly finished watches and other leather accessories in Vintage Style, which are inspired by the dishevelled, shabby rock band look. The label has many fans, particularly in the US, including Madonna, Gwen Stefani, Brad Pitt, Dave Navarra and Kid Rock. [http://www.redmonkeydesigns.com] The Urban Lifestyle Brand Underground draws its inspiration from the 'Musicculture' term - the unique connection between British fashion, culture and music. The collection presented at Design Attack for the first time ranges from baseball boots through to 'Underground Girl Summer Shoes' right up to shoes inspired by Heritage Rock. [http://www.underground-england.co.uk] With hip Flip-Flops in a large number of designs, colours and names such as 'Lollipop & Alpenrock', 'Dressed to kill' or 'Sunny Side Up', the Wandelei label will be presenting itself for the first time at Design Attack. ww.wandelei.com Another first-time exhibitor is the British label Frisky Footwear with trendy rubber sandals in loud, garish colours and many variations. [http://www.friskyfootwear.co.uk] The NW-Connection agency is aiming to establish and promote a network consisting of young talents. In addition to brands such as Tagger (accessoires from truck awnings and tarpaulin) and Ja Fein! (lifestyle products featuring amusing animal figures), it will also be presenting the 'Supercycled' label at Design Attack for the first time. 'As a young agency the Design Attack area at GDS is a good forum enabling us to enter an exchange and dialogue with young designers and creative companies. It is the ideal opportunity to exhibit at an international trade fair platform', say proprietors Monika Kammann and Anna Upleger. [http://www.nw-connection.de] The Tigerbelts from Supercycled are a sporting mixture of Asian battle belt and recycling. The cool belts function according to the modular principle and can be individually arranged using replaceable motifs consisting of Asian packaging. [http://www.supercycled.de] The Young Fashion brand NAT-2 will celebrate its premiere. The patented 'Two in One' product unites chuck and sandals in one shoe. 'With the forthcoming Design Attack we are expecting to address a broad target group of high-quality dealers and arouse the appeal of something very new, something revolutionary in terms of shoes and design, among the buyers', says Matthias Thies, executive director. [http://www.myspace.com/ktnatnat] und [http://www.iqons.com/nat]+nat+brand With the Wolpertinger label, Sebastian Thies, senior product manager, has already been a satisfied and successful exhibitor for several seasons at Design Attack: 'We are once again looking forward to participating at Design Attack under the Kaffee Oriental motto. The feature has proved itself for us as a communication medium and contact forum with very good trade partners. There is a pleasant, motivating atmosphere in which people do not forget to place encouraging orders!' [http://www.wolpertingerclothing.com] The Design Attack feature is a sector of the Young Fashion Segment within GDS/GLS, which this season is successfully raising its profile through registrations from first-time exhibitors and stand enlargements. Many young labels use Design Attack as a springboard, and after a few seasons independently present themselves in the surroundings of established Young Fashion exhibitors as is currently the case with Rocket Dog or Ben Sherman. [http://www.rocketdog.com] and [http://www.bensherman.com] GDS/GLS, International Event for Shoes, Leather Goods & More, is held parallel to the global shoes & accessories sourcing fair from the at the Düsseldorf Exhibition Centre. 1,400 exhibitors from 50 countries will present the latest trends for the spring/summer 2008 season and ranges for the forthcoming autumn and winter business. Further information can be found on the respective websites: [http://www.gds-online.com] [http://www.gls-fair.com] [http://www.globalshoes-online.com]



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