The recent ‘greenwashing’ backlash has made it clear that consumers need clear information about the products and materials they buy. Understanding this, Leather Naturally has developed a ‘Get the Facts’-Icon, which has been created for brands, retailers, makers - indeed anyone that wants to provide access to straightforward, easy to understand information about leather for their audience or customers.
Available as a simple graphic link for online use (by adding the link: https://www.leathernaturally.org/resources/fact-sheets/, or a QR-code enabled icon that can be featured on Point of Sale at retail, in product brochures or magazines, even in training guides. It takes the user direct to the Fact Sheet section of our website, where they will find information they need in English, German, Italian, Dutch, Spanish and Portuguese.
Leather Naturally Communications lead, Claudia Spahr commented, “We have seen an increased demand for fast-to-find facts and our new icon provides instant access to what we know is the most frequently searched information, as well the wider content of the Leather Naturally website, including our comprehensive Modern Leather Making Guide, which is also proving an invaluable training resource for brands and retailers.”
The ‘Get the Facts’-Icon is available, free to use for all and interested parties can register for more information about its use here.
