APLF buoyed by fashion and strong asia market

Hong Kong

Published: 26 January, 2010

To assist that process and to offer a professional business platform for those in the field of raw materials -- leather and other fabrics, components and machinery, together with related new technology aids -- The APLF- Materials Manufacturing & Technology (APLF - MM&T)edition to be held this coming March in Hong Kong will focus on fashion and a strong platform for the strong asis markets, particularly China.

The upcoming APLF Materials Manufacturing & Technology (APLF - MM&T) takes place March 29 – 31 2010, at the Hong Kong Convention & Exhibition Centre (HKCEC), Wanchai, Hong Kong. It is held concurrently with two other APLF-organised events - Fashion Access: the fashion fair for finished products, and Prime Source Forum: an annual meeting place for top executives in the apparel industry.
Thanks to the combined strengths of Hong Kong’s strategic positioning and APLF’s longstanding experience in the industry, APLF - MM&T boasts a competitive edge in the Asia market, although its scope is international and attracts attendees from over 100 countries every year. It is no doubt a convenient and comprehensive one-stop sourcing solution for buyers.
Still over two months until the opening of its 26th edition, APLF - MM&T's 2010 participating numbers are on track to surpass those of 2009 (which amounted to 17,000 buyers and over 1000 exhibitors). ‘The fair is already booked to full capacity and there’s a waiting list for booth space. We are currently exploring ways in which to accommodate more exhibitors’, said Perrine Ardouin, senior event manager at APLF.
APLF - MM&T sets out to present the very changes its customers seek: such as opening its doors to include a greater proportion of non-leather materials, eco-friendly options, new machinery and related software solutions, aimed to assist in achieving the common goal of greater supply chain efficiency.
For years the organisers have been working with the renowned French Committee of Colour based in Paris to develop seasonal APLF Colour and Materials Trends. Each year, the APLF - MM&T Trends Lounge introduces APLF’s four key colour directions and presents them in harmony with a selection of leathers and fabrics from APLF - MM&T exhibitors. The upcoming fair will unveil trends for spring and summer 2011.

About APLF Limited
APLF Limited is a joint venture between UBM Asia Limited and SIC SA, Paris and is managed in Asia by UBM Asia Limited.

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