Leather Mark promotion
The South African Skin Hide and Leather Association (SHALC) have decided to resume the promotion of genuine leather. After a gap of almost twenty years, active generic promotion of genuine leather and the registered Leather Mark is back on the agenda, according to Colin Gerrans, SHALC chairman.
PR company Twins, which originated the successful ‘Beef-up’ campaign, will assist SHALC and both organisations have devised a communications strategy which was due to commence earlier this year. Limited funds dictate that furniture upholstery, footwear and leathergoods will receive the initial attention. The Red Meat Industry Forum is granting limited funding from statutory levies collected from hides and skins and dealers will be contributing towards the costs of point-of-sale stickers, tags etc.
Source: S&V African Leather
Are automotive OEM's destroying leathers natural properties by increasing their own technical and physical specifications?
- Who are the world’s Top 20 Tanners in 2012?
- Prevent Leather increase tanning capacity
- Judgement favours Argos in DMF case
- Leather technician (m/f) for SQA (Supp...
- Fungicidal treatment for ‘X-White’ tannage
- Students to highlight leather at Silvers...
- Leather waste turns to medical treasure
- Satra open laboratory facility in China
- Stahl’s sporty theme for Autumn/Winter 2...
- Hebei province most productive tanning r...
