Modacalzado launch two new initiatives

The next edition of the Spanish footwear and leathergoods exhibitions Modacalzado and Iberpiel, which are due to take place September 24-26 at the Feria de Madrid, will feature two new and specific sections devoted to children's footwear and to the medium/high-quality footwear segment. The show organisers, IFEMA, continue to update and renew the appeal of the two events by creating particular points of interest relating to very specific types of footwear.

The fair’s last creation, Espacio Glam was launched in September 2009, and exhibitor numbers grew by 250% by the time of the March 2010 edition. According to the fair's marketing manager, Félix Pérez Fajardo; ‘the creation of these two areas enables us to pursue a two-fold objective. On the one hand, we are able to offer a new setting for companies from the sectors involved and, on the other, set up areas of highly attractive design within the fair itself that will catch the eye of footwear buyers.’ ‘These stands’, Pérez-Fajardo continues ‘are proposed as an alternative to the free-design stands, given that they have a highly competitive price and makes it possible for exhibitors to lower their participation costs, the largest expense being that which relates to the assembly of their own stands.’

The twenty-sixth edition of Modacalzado and Iberpiel will take place between September 24-26 (Friday to Sunday) and will occupy halls 8 and 10 of the Feria de Madrid.

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