New general trademark for Vietnam

Vietnam's Trade Ministry is planning to create a national trademark called 'Vietnam Value Inside' with the aim of boosting Vietnamese exports, according to the Vietnamese News Agency. Enterprises allowed to use the trademark will be entitled to 50% reductions in the costs of advertising their goods in the domestic media and on the internet. They will also be entitled to other benefits. It is hoped that the new trademark will help enterprises build their brands, register their trademarks abroad and develop export promotion plans.