Across the leather-production spectrum, Brazil's industrial capacity, technology and expertise will be discussed in depth during the 30th edition of APLF MM&T, the Hong Kong trade fair, taking place between March 3t and April 2. A cycle of panels presenting a Brazilian team of speakers is confirmed on March 31, from 11am to 6pm, and the target audience is some of the major worldwide executives and decision makers from the leather, footwear and fashion production chain.
This year, Brazil is the focus country at APLF, therefore promoting a series of carefully planned marketing, networking and communication initiatives. It represents an innovative initiative for the country's leather sector, which counts on the leadership of the Centre for the Brazilian Tanning Industry (CICB) and support from the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
More than 20 thousand trade professionals are expected at the event, which will see the participation of 35 tanneries from Brazil, supported by the Brazilian Leather project.