Chanel buys Tannery

9 December 2013


In order to secure luxury bag supplies, Chanel has acquired its first tannery -- French Bodin-Joyeux, which has been the luxury brand's long-time lamb hide provider.
The tannery employs 100 people in central France and is one of Chanel's primary suppliers of supple lamb leather, used in its quilt leather bags.
In a similar approach to rival Hermes, Chanel has been acquiring partners to secure quality control and long-term supplies.
The trend to control the supply chain enables luxury brands competitive advantages like increasing barriers to entry and protecting the high-quality image and lifestyle they want represented with their products.
Chanel, part of the Wertheimer family, is the second biggest luxury brand in the world, in-between frontrunner Louis Vuitton and Ralph Lauren, with almost €6 billion in estimated annual sales.



Privacy Policy
We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.