Furthermore, the fact that MODACALZADO + IBERPIEL will commence just two days after the end of the fair in Germany means that Asian and Latin American buyers will be able to travel on to the event.
A further change is the concentration of the fairs into four halls. Thus, all of the latest ideas for Autumn-Winter 2009/2010 Season from the world’s leading footwear and leathergoods companies will be presented in Halls 2, 4, 6 and 8 at Feria de Madrid, with the Glamour section being incorporated into Hall 6. This new layout will provide the most exclusive segment of the market with a more prominent role and facilitate visitor orientation and circulation throughout the different sections.
In addition, MODACALZADO + IBERPIEL, an event organised by IFEMA in collaboration with the Footwear Industries Federation (FICE) and the Spanish Association of Manufacturers of Leathergoods, Travel Items and Related Products (ASEFMA), plans to maintain its International Buyer Programme at its next edition. As at previous editions, the fair will focus on the countries of Eastern Europe and Russia, which currently make up the region of greatest interest to the Spanish footwear and leather goods industry.
The fair will once again incorporate the Meeting-Point tool on its web page, thus facilitating the search for agents in different countries and Spanish regions and enabling buyers to prepare their visit to the fair prior to the commencement of the event itself. In this respect, simply by indicating the type of product they are looking for and their contact details, the trade user will receive a response from companies participating in the fair who best match their requirements.
At the first of its two trade events in 2009, MODACALZADO + IBERPIEL expects the participation of some 500 companies and welcome 14,000 professionals.
According to organisers, the last edition, held in September, surpassed all the exhibitors expectations in spite of the economic context of the period. The fair brought together some 483 direct exhibitors and more than 1,000 brands. Visitors totalled 13,312, 20% of whom attended the fair from abroad.
