Clariant, a world leader in specialty chemicals, will underline its commitment to the Chinese plastics industry at Chinaplas 2014 from April 23 to 26 with a demonstration of product innovations and service enhancements focused on customers' needs. Reflecting current emphasis on improving sustainability and addressing the mega trends, Clariant will present value-adding solutions to challenges across a range of end-markets such as packaging and E&E.
Clariant's operational network in the region includes business and service headquarters in Shanghai, and major production sites and representative offices in more than 18 cities.This comprehensive networksupports Clariant'smarketing activities and provide technical services to its local customers. Currently around 1,500 employees are working for Clariant's Greater China operations.
In view of the dramatic improvements in standards of living and dynamic economic growth in Greater China, Clariant sees great potential for development in this region. As part of the group-wide regional growth initiatives, over 100 projects have been launched in the various business units in China; some have already been successfully completed. Clariant is trying to leverage its rich international experience and expertise in quality, safety and sustainability to help take the market in China to the next level.
"Much of Clariant's success is based on the extensive know-how of our people and their ability to identify new customer needs at an early stage, and then develop innovative and efficient solutions to match these," comments Jan Kreibaum, regional president of Clariant Greater China. "With our position as a 'China Insider', our customers in Greater China can therefore always count on us for value-adding support."