By doing so, LANXESS, one of the world's leading suppliers of leather chemicals, believe they can give their customers a genuine competitive advantage. The trend collection is created in Italy, one of the main centres of the fashion industry, where the company have a competence centre, including a laboratory and applications development department. The samples show tanners what kind of appearances, surface touch and overall impressions are going to be in fashion for leather in the future season. The trend book also includes recipes and practical processing suggestions so that tanneries are well prepared to reproduce the new trends, whether brush-off effect or glossy surface, nubuck or patent, imitation crocodile or abstract grain patterns.
This is another demonstration of LANXESS's innovative instinct and technological expertise in the field of fashionable leather. The company's leather experts have come up with three new trends for the autumn/winter 2010/2011 collection, ranging from a high-tech look to a timeless, natural line.
Cool modern fashion inspired by the past but with the technology of tomorrow. It is time to discover new developments and materials. Knowledge and ability give rise to revolutionary visions that shape tomorrow. The emphasis is on ecological articles. Here are light and dark blue in combination with white and gray shades.
New modernism comes out of nature and the spirit. Natural materials linked to dynamic ideas of the creator which flow into a warm, reassuring and protective embrace. Materials are soft with a cozy feel. Colours vary from bright violet to a warm red in combination with multiple earthy brown shades.
A blow to the heart of the winter. The frenetic rhythms of a new metropolitan elegance following the haute couture of the past. A style that captivates the senses - timeless. Nubuck and super-soft brush-off are materials of choice. Calm brown shades dominate the trend highlighted by meadow green and pale blue.
‘Our leather experts support interested customers worldwide, offering individual service at the customers' own plants to enable them to produce leathers with the desired characteristics', says Pino Latini, head of the Competence Center Italian Innovation. ‘That is a genuine competitive advantage for our customers, because time is money - also in the fashion industry.'
For a preview of the coming trends go to http://www.lanxessleather.com/