'Lectra appoints Gianluca Croci Managing Director of Lectra France'

8 February 2019

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Lectra announces the appointment of Gianluca Croci as managing director, Lectra France. Based in Paris, Gianluca Croci reports to Fabio Canali, president in southern Europe and North Africa.

Gianluca Croci has more than 20 years of experience in the fashion industry. He began his career in 1998 in the department store chain La Rinascente before joining the Giorgio Armani group in 2002, where he managed, from 2006 to 2015, the Belgian and French subsidiaries. Gianluca Croci later held management positions for major fashion and luxury brands, such as Roberto Cavalli and Marcolin, and was recently the sales and marketing director for Technogym France, a designer of sports equipment.

Gianluca Croci will fulfil Lectra's promise to fashion companies in France: to facilitate the digitalisation of their know-how in order to empower them to make a successful transition to Industry 4.0. This ambition is being realised by the 2018 launch of the revolutionary solution, Fashion On Demand by Lectra, which enables fashion companies to customise a garment or make it to measure. This end-to-end personalisation offer - the first of its kind - complements a portfolio that is known to solve the pressing challenges confronting the fashion industry. The latest, Kubix Link, developed by Kubix Lab, a start-up acquired by Lectra in January 2018, is an innovative platform for managing product information.

"France is known worldwide for being a leader in fashion and technological innovation," Croci says. "It is a country where brands, retailers and manufacturers have already begun their transformation towards Industry 4.0. I am proud to support our customers’ pursuit of greater connectivity and collaboration in their operations, as well as in assisting them to make the shift to personalisation."

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