Lectra, a world leader in integrated technology solutions, announced its appointment of Céline Choussy Bedouet as chief marketing officer recently. Bedouet, who was previously marketing director for automotive and furniture, will now cover all of Lectra's markets.
"Lectra reached a milestone in 2014, demonstrating the merits of its upscale strategy, implemented at the beginning of 2010," commented Lectra CEO Daniel Harari. "With a sharp rise in revenues and profits along with a strengthened market share, Lectra can now start a new period in its history. Céline, who joined us 20 months ago, has made a significant contribution in reinforcing Lectra's leadership in automotive and raising its profile in furniture."
Bedouet has diverse marketing experience, including strategic, operational marketing, field, channel and partner marketing before joining Lectra in September 2013 as marketing director for automotive and furniture.
