According to APLF’s Event Director, Perrine Ardouin, ‘Our aim is to contribute to defend and promote leather as a sustainable material for both practical and fashion usage, and defend the industry against unwarranted attacks’.

Leather Naturally! is an industry wide initiative with various objectives including:

• Defending leather against unwarranted attacks from special interest NGO’s
• Highlighting the natural beauty of and uses of leather
• Educating the buying public, designers and youth about leather and the leather industry

Leather Naturally! covers the whole supply chain from meat packers to tanners, manufacturers and retail brands.

Leather International magazine recently hosted a evening event with interested parties in Shanghai, China and fully supports Leather Naturally!.
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