Paulo Henrique Caye has been appointed the new director of sales and marketing – leather for Bayer in Central America. Caye will be located in the tanning region of León, Mexico. He will be responsible for over 700 customers in the region and will incorporate Bayer’s new automotive and footwear leather chemical systems into the Mexican and Central American markets. He will also work with Bayer’s strategic alliance partners in the region. Caye originates from Novo Hamburgo in the Rio Grande do Sul region of Southern Brazil.