The product finder lists all the main BASF products along with matching market criteria. In addition to searching for selecting products by name, users can also look up products by client industry, basic chemical substance and availability in different countries. Users define the desired search parameters and a list of product lines is then displayed. Each product line comes with a brief description, links for further information and contact details. A search for vitamins for the food industry for instance will show 21 BASF product lines.

An added benefit of the new online application, which is updated on a continuous basis: it makes BASF products easier to find via popular search engines such as Google and Yahoo.