Budget airline Cebu Pacific (CEB), is introducing all-leather seats to further improve passenger comfort and its operating and maintenance efficiency.According to CEB marketing director Candice Iyog. ‘Leather, while more expensive upfront, costs less over time because it lasts longer than the traditional material. Leather is also faster and easier to clean,especially in case of a spill. This means a quicker turnaround for the aircraft which is critical to the airline’s on-time performance. ‘The resulting savings are passed on to passengers in terms of low fares. So now we offer an unbeatable combination of low fares, on-time flights, brand-newplanes and leather seats,’ said Iyog.