Urban, Chic, Exotic, Surreal or Natural? At a first glance it might seem to be a crazy package including a CD, leather samples, pictures and some trend and article descriptions. But, take a few minutes and let yourself be inspired by this latest forecasting for the next spring-summer season. A multisensory experience developed to create inspirations and add more value to the final leather article.
Developed by Clariant’s own fashion group, this innovative tool goes hand in hand with eye-catching prototypes of articles, made to be presented during worldwide events and roadshows. Enjoy multicultural trends and benefit from the advantage in being one step ahead when it comes to leather fashion. As one of the main supplier of leather specialty chemicals, Clariant are working together with designers, leather technicians and article producers to ensure that the leathers proposed are easily reproducible for their customers.
Under the motto ‘Fashion up!’ five different themes are developed to find possible ways of dealing with contrasting styles. Preferences are a mix of nature, urban life, sophisticated and surreal inspirations and exotic feelings resulting in astonishing effects and materials. Photos and text of articles interpret the trends and additionally service our customers with first-class technical information. An accompanying CD provides eye-catching information along with audio and animation clips. And last not least, the sensual experience of the leathers themselves, created by Clariant’s leather specialists.
‘Fashion up!’ is not only a forward-looking trend adventure. Every issue should be a useful tool to integrate art into fashion and open new ways for the future.
