Fashion Access is now the ‘must attend’ event for exhibitors and buyers alike who have to stay in the fast lane of world fashion. Fashion Access was attended by more than 14,000 buyers over the three day period in March. Exhibitors were impressed by the level of buyers who visited their stands. In particular, many were delighted to note a substantial increase of buyers from Japan: 1,200, and 20% up over the previous year.
Trends have always been a driving force in the fashion and related businesses but today they matter more than ever before. Just keeping up with the pace is hard enough: staying ahead would be impossible without the help and guidance offered by the many areas around the exhibition devoted to trends forecasting.
Launched last March, the Eco-Luxury Zone highlights the appeal of a growing number of eco-conscious consumers for products that make them feel good and do not harm the planet or their ethical conscience. These include bags and accessories made of natural fibres, bio-degradable or recycled materials and unique handmade products and manufacturing processes that preserve ancestral crafts and provide work to under-privileged populations.
This eco-theme will be further highlighted in the programme of talks and seminars scheduled during the fair (details to be announced). These events pass on insights and advice from some of the most successful people in the industry.
Brazilian companies are gearing up to increase their presence at FA. Heitor Klein, executive director of Abicalçados, the organisers of the Brazilian pavilion declared, on their previous experience: ‘The exhibitors in the Brazil pavilion met with buyers from Japan, Indonesia, Australia, the Philippines, Taiwan, Malaysia, Hungary, Greece, India, Singapore, France and, of course China. The Brazilian exhibitors were satisfied with the business they made: they received orders on site worth US$206,000 and estimate sales for the next twelve months at US$900,000.’ To underscore this success the Brazilian pavilion will be twice the size of the one last March.
Fashion Access ‘Let’s Go Summer 2009′ runs for three days at the Hong Kong Convention & Exhibition Centre in Wanchai, the heart of Hong Kong’s commercial and entertainment area. For fair details, please contact: Ms Perrine Ardouin, Senior Event Manager, email: perrine@cmpasia.com
