Organisers of Footwear London at Olympia, DEW Events Limited, have reported a good turnout at the April 2005 show, with a steady flow of visitors right up till it closed on the third day. Show Director David Wilkins said that positive feedback had surpassed his expectations, representing an increasing confidence in the late-season buying event in London. Since its launch last year, the show has grown by 24% in terms of the number of exhibitors, with a rise of 18% in square metres of space taken.

‘While the idea of a late-season buying show isn’t going to be right for everybody, having a good range of brands and wholesalers sharing the same space makes it an inviting showcase and it has clearly started to prove itself after only two seasons. As always, meeting the needs of buyers is prime and a late fixture in the capital suits a lot of people. Our plans for Footwear London are to continue to develop it as comprehensively as possible to make life easy for buyers, just as we did at the NEC with our earlier mainstream launch show, Footwear UK.’

Tony Jones from Kidderminster Group said the show had been ‘excellent, a fantastic show’ for the Spot On brand. ‘The last day is often a very quiet day at shows but for us it was the busiest, people were seriously up for buying and we had a number of multiple buyers, we’re really pleased. We were well up on this time last year before Footwear London was launched and looking ahead this is going to be a very important show.’

The next Footwear London show takes place at Olympia from October 2-4, 2005.