Leather Naturally! on YouTube
The Leather Naturally! campaign was officially launched at the ACLE in Shanghai this September. A special dinner, hosted by Leather International magazine took place on the August 31 and during the following day, Mike Redwood gave a speech at the ACLE press conference to officially launch the campaign to the international trade press. Redwood gave a passionate speech about the need to promote leather as the luxury product and how perhaps the consumer needed to be reminded of this.