Developed by Clariant’s own fashion group, this innovative tool goes hand in hand with eye-catching prototypes of articles, made to be presented during worldwide events and roadshows. Users will enjoy multicultural trends and benefit from being one step ahead when it comes to leather fashion.
As one of the main suppliers of leather speciality chemicals, Clariant are working together with designers, leather technicians and article producers to ensure that the leathers proposed are easily reproducible for their customers.
Under the motto ‘Fashion up!’ five different themes are developed to find possible ways of dealing with contrasting styles.
Preferences are a mix of nature, urban life, sophisticated and surreal inspirations and exotic feelings resulting in astonishing effects and materials. Photos and text describing articles interpret the trends and additionally supply customers with first-class technical information.
An accompanying CD provides eye-catching information along with audio and animation clips. And last but not least, the sensual experience of the leathers themselves, created by Clariant’s leather specialists.
‘Fashion up!’ is not only a forward-looking trend adventure; each edition should be a useful tool for the integration of art and fashion and open up new avenues for the future.
