A new chapter has been added to the success story of CPM MOSCOW. Posting 15,800 registered trade visitors (+14% compared with the previous event and +32% compared with the same event last year) from all regions of the Russian Federation and extremely satisfied exhibitors, the sixth edition of CPM (February 28 – March 3) drew to a close in the Russian capital. Organised by the IGEDO Company, a company of the Messe Düsseldorf Group, CPM MOSCOW further consolidated its position as the largest and most important international fashion fair and fashion trading platform in Russia and Eastern Europe.

The ongoing economic upswing and consumers’ penned-up demand have drawn the attention of foreign fashion labels to the Russian market. During the four days of the trade fair, exhibitors from 29 countries (last event: 24, same season last year: 21) occupied 30,750m2 exhibition area (+30% compared with the previous event and +40% compared with the same event last year) presenting more than 1,000 Autumn/Winter collections (+10% compared with the last event and +30% compared with the same season last year) for the segments of women’s, men’s and children’s wear, young fashion and lingerie. These once again included numerous specialist-retail focused labels and international top brands such as Bäumler, BRAX, Bugatti, F.W. Brinkmann, Frank Walder, Gardeur, Laura Biagiotti, Lerros, More & More, Praha, Seidensticker and the Italian Miroglio Group. For the first time, the likes of Karl Lagerfeld, Tommy Hilfiger, Donaldson, Toni Gard and Otto Kern were represented in Moscow.

‘The economic upswing in Russia continues at the same pace and domestic demand keeps on rising. This trend is also felt by this country’s fashion sector, says Frank Hartman, the General Manager of the IGEDO. ‘Fashion plays an increasingly important role in Russia and in Moscow, in particular. Fashion is omni-present in the streets of Moscow. International fashion at the highest level has become part and parcel of a newly discovered attitude to life. During CPM MOSCOW, we felt once more very clearly how this exciting sense of new departures in economy met with the social ‘Aufbruchstimmung’ of this thriving country at the exhibition halls.’

At the German joint stand, 91 firms showcased their numerous collections and brands on a total exhibition area of more than 2,700m2. Germany and Italy once again accounted for the two largest amongst the 11 national joint pavilions at CPM. Major national participations also came from France, Spain, Great Britain, Austria, Portugal, Finland, Bulgaria, Denmark and Türkiye. This means that the biggest and most important fashion nations for the Russian market were well represented at CPM MOSCOW.

Furthermore, CPM MOSCOW also becomes increasingly established as a forum for creative Russian designers – alongside those international brands. Both up-and-coming fashion talents and top-flight Russian designers such as Slava Zaitsev, Olga Romina, Olga Samoschenko and Viktor Anisimov used CPM MOSCOW as a platform to present their latest collections to the interested trade audience.

The results of the survey conducted among visitors underlined the high standing of the IGEDO event on the Russian fashion market. The number of first-time visitors amounted to 14%, the proportion of foreign visitors totaled 13%. Particularly noteworthy is the high proportion of regular visitors: 43% of visitors have attended CPM MOSCOW three times or more. In terms of the provenance of Russian trade visitors, the metropolitan area of Moscow dominated once again at 44%, followed by St. Petersburg and surroundings (14%) as well as the surroundings of Jekaterinenburg (14%). 10% of visitors came from regions further east while approximately 8% of CPM visitors came from regions in southern Russia (Wolgograd etc.).

In terms of the visitor profile, specialist apparel retailers were the most important group of visitors to CPM MOSCOW at 86%, followed by department stores (7,5%), importers/exporters and wholesalers (3.9%). Other types of business such as discounters and self-service hypermarkets are very much on the decline – a trend that underscores the growing focus on the high-end and exclusive fashion segments. 80% of trade fair visitors were decision-makers. The average stay per person amounted to 2.2 days. According to visitors’ statements, buyers’ interest primarily focused on collections in the up-market segment. Roughly one fourth of the intented pre-orders were placed at exhibition.

The seventh CPM – COLLECTION PREMIERE MOSCOW will take place at the Krasnaya Presnaya Expocentr exhibition centre from September 6-9, 2006.