A footwear technology roadshow being planned by Satra in the USA for October is already attracting delegates from major American manufacturers. Experts from the UK technology centre will be speaking on subjects such as choosing the right last, optimising slip resistance, avoiding discoloration problems, identifying and avoiding banned substances, ethical trading and robotic testing.

Three venues are confirmed: Sheraton Gateway, Los Angeles, on October 13, the St James Hotel, Red Wing, Minnesota on October 15 and The Four Points, Waltham, Massachusetts, on October 17. Admission at each one is free to all Satra members and Reebok, Stride-Rite, Sappi, LL Bean, Land’s End, Norcross, Redwing, Payless Shoesource, Oakley and Deckers Outdoor Corporation have already booked.

‘Satra launched an initial roadshow programme in the USA last year and, encouraged by response we received then, decided to return with a formidable team of specialists with expertise in an even wider span of topics’, says roadshow leader Richard Turner. ‘The calibre of companies already committed to attending confirms our decision to go back to speak in the heartland of the world’s biggest importer of footwear has been the right one.’

Intended for US participants only, Satra’s roadshow co-ordinator Liz Anderson reminds delegates to book early as places, although free, are limited at all three US venues. Contact Liz at liza@satra.co.uk, +44 1536 410626.