Dutch producers of fatliquors and syntans, Smit & Zoon are launching their new advertising campaign ‘Share our passion’.

Since 1821 their focus has been on controlling the whole process from raw materials to R&D to production to marketing. This set-up is heavily relying on having the right people on board and in the market. That’s the reason why they started to work with the slogan ‘Share our passion’, illustrated with pictures from their own workers which they consider a key-asset.

In total four pictures have been made with workers showing their ‘passion’ for the end product in their daily work environment. Smit & Zoon considers this new advertisement a next step into their continuing drive for professionalism.