Many luggage and leather companies have recently discovered that the £20 billion promotions, incentives and business gifts market offers a vast range of customers with significant budgets. The promotions and incentives industry is booming as many more companies discover how effectively leathergoods motivate and reward staff and customers.

Incentive World 2004 is one of the UK’s largest promotional marketing, incentive and motivation events. Taking place from April 20-22, 2004, at Earls Court 2, London, 6,000 buyers are expected to attend the exhibition looking for new ideas to drive sales, attract customers and reward employees.

‘Leathergoods are a highly popular choice as an incentive’, commented Richard Wood, chairman of the British Promotional Merchandise Association (BPMA). ‘They can be used as a motivator, brand builder, premium or reward. The opportunity to exhibit to major corporate buyers at Incentive World is an ideal platform from which to promote products and services. Certainly, companies such as London International Imports, Falcon International Bags and Shugon are among those who are already doing business.’