In his presentation, titled; “American Lifestyle:  leathers for co-consumers and experientials”, he will draw on his many years of experience working in the leather industry to predict future consumer behaviour and trends in the lifestyle leather field. He will also look at where ‘leather’ as a material should position itself to the consumer in the face of competition from other technical materials.

Redwood has previous work experience at international brands such as ECCO, Footjoy as well as UK tanners, Pittards. He is also the lead co-ordinator of Leather Naturally! a global campaign to promote leather to consumers.

Delegates wishing to attend the prestigious “The Future of American Lifestyle Leathers”, half-day conference can register and book their place online.  Places are limited so book now to secure your place.

The afternoon conference is taking place in Shanghai, China on Monday September 3, 2012 (the day before the start of the All China Leather Exhibition) at the prestigious 5-star Jumeirah Himalayas hotel in the Pudong district of Shanghai.

Other companies, speakers and topics include:

  • PrimeAsia – Sarah Swenson, Environmental Manager, “Footprinting – American Lifestyle Leathers”
  • BASF – Peter Danisch, “Challenges and trends in waterproofing lifestyle leather”
  • Shanghai Richina Leather Company. Robert Moore, President & CEO. “It’s a new day. Marketing leathers to the leading global footwear brands.”
  • National Beef – Robert Hein, General Manager and Vice-President, Leather Division, “Getting great results: Turning a raw commodity material into a value added ingredient for beautiful leather.”
  • SATRA – Steve Rose, General Manager – China, “SATRA Cold Rating for cold environment performance footwear.”

The final speaker will be announced over the next few days.

Online registration can be made by visiting the homepage and clicking on the conference button: The delegate price is only US$195.

The conference is organised by Leather International and is sponsored by BASF, National Beef, APLF Ltd and is supported by SATRA and Tannin Corporation.

For further information about the conference contact Maria Wallace, or +44 (0)207 936 6972.