These collections are the latest innovations in cult-classic sportswear designs as well as stunning 1930’s inspired high-fashion. Zeha’s iconic double-slash design graces a wide array of colourful starters, trainers, and pro footwear, while the Zeha Urban Classics styles add street shoes and boots to the mix.

The new designs aim to strengthen its time-honoured reputation. From major stores in Berlin, Zeha now grace the premiere shelves of Hamburg, Düsseldorf and Munich. Fine craftsmanship place Zeha designs right next to the best in Europe, such as at the fashionable Biffi in Italy, l´escalier in Oslo, Norway, and Affär as well as Hipster in Zürich, Switzerland. The trendy international flavour of Zeha’s comfortable shoes also finds them in Osaka’s Inherite, which carries only the hottest high-end labels. Twinshop, a new Moscow shop carrying only the world’s top brands, has included Zeha in their starting lineup.

Known as ‘The most comfortable shoe ever worn’, Zeha’s Seiger soccer boot with comfy padded toe and luxuriously large opening now enjoys a trendy new life off the field. The Liga epitomises the simple elegance and practical form of a stylish leather shoe, while the Club and Club Spezial also capture the retro 50s look with bright canvas colours and elegant Italian leather flourishes.

Zeha’s funky footwear comes in non-sports fashions as well. The well heeled look of their Urban Classics shoes and boots offer the finest German craftsmanship in handcrafted Italian leather. The handmade leather sole and classic waxed and brushed surface makes them practical and artistic.

With the launch of the new Fall/Winter collection, Zeha Berlin will also be previewing their new Spring/Summer 2008 collections. As well as a collection of ‘Urban Classic’ shoes created solely for women, Zeha will be debuting their first bag collection featuring their signature craftsmanship and style.

The WSA Show will be held in Las Vegas from July 30 – August 2, 2007.