BASF fashion trends brochure

13 July 2007

Instead of publishing fashion trends and fashion colours separately twice a year, the leather department at BASF is now presenting its trendsetting leather and fashion colours in a single brochure entitled: 'Inspirations for Leather' which is produced for the special requirements of the European market. Under the motto: 'Edition Toscana' the brochure features an assortment of modern textures, exquisite colours and excellent design. Warm brown and green shades are dominant, and metallic lustre effects give them a fresh, exclusive appearance. Rich, deep brown, green and black shades ranging from luxurious through to mysterious are also featured. Soft orange and ochre shades are combined in new ways to create eye-catching effects. Futuristic gold tones add to the cool techno look for evening wear. The complete procedure for manufacturing each type of leather appears in a separate booklet. 'All of our technicians in Europe who specialise in fashion were involved in creating new leather for this brochure', said Gerhard Wolf, head of technical service for leather at BASF in Europe, who coordinated the design process. Manuel Vila, fashion expert at BASF Curtex, Spain, is convinced by this new approach: 'The greatest challenge facing our customers is to be able to manufacture leather that is at the forefront of fashion and that is also economical to produce. In this brochure, we have demonstrated how new trends can be created by effectively upgrading the raw stock'. All of the leathers presented are intended to inspire tanners. They are very versatile and can be adapted to serve as shoe upper leather, bag leather and garment leather. BASF Performance Chemicals say they are 'always one idea ahead!' The product range of BASF's Performance Chemicals for Leather business unit includes chemicals for all wet-end and finishing processes in the leather and fur industries. Further information about their products can be found at:

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