Bata renews accord with CARE

5 November 2008

Bata Shoe Company (Bangladesh) Ltd renewed their agreement with CARE Bangladesh, a non government organisation, for implementing the shoe company's rural sales programme for another one year after successful completion of the first three years of the programme.

As part of the company's corporate social responsibility programme, Bata are working with CARE Bangladesh to improve the lives of rural women and their families. According to the Financial Express, Dhaka, managing director of Bata Shoe Company (Bangladesh) Ltd, J D Hearns, and assistant country director of CARE Bangladesh, Stav Zotalis, signed the renewal agreement Bata and CARE are working together to help increase the income generating capacity of women and create new job opportunities through the sale of Bata products offering door-to-door service under the Rural Sales Programme in the rural areas of northern and southern Bangladesh.

 Approximate 1,500 saleswomen are working in this partnership programme. It is expected that in the next year (2009) 3,000 saleswomen will be involved in this income-generating programme.

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