Clariant have an eye for fashion15 December 2003
Clariant's Leather Business Unit have launched their new fashion poster for 2004. It features eye-catching ideas for fashion trends in leather to their worldwide customer base. Clariant's Fashion Group include leather experts from different countries as well as a top Italian stylist. Trendsetting styles are presented in the form of special prototypes on products such as handbags, shoes, garments and accessories. The poster was distributed to Clariant customers worldwide. The poster includes real leather samples to feel the fashion and get an impression of the relevant techniques being employed using Clariant's leather chemicals. The proactive input of a designer in conjunction with Clariant leather experts facilitates a clear indication to the customers of the new fashion effects for next year. Three times a year the Clariant fashion group meet together with the designer to create outstanding new fashion ideas. The fashion group was set up many years ago to establish a continuous exchange between one of the main fashion markets, Italy and the leather experts in Clariant. The results will be shown during the major industry exhibitions and are also the basis for their marketing activities.