Clariant rolling road shows
20 July 2010The Leather Services Business of Clariant Chemicals (India) have rolled out the spring/summer 2011 leather collection across southern India. In June the road show visited Chennai and Ranipet, while in the road show hit Kanpur, Jalandhar and Kolkata followed by other key cities. It is a perfect platform to display Clariant’s Melioderm dyes to the leather manufacturers. P Rajasekaran, head of Leather Services Business in India says, ‘the show helped the promotion of new fashion predictions from Clariant for the spring/summer 2011 season on shoe uppers. Leather collections on cow, buffalo, sheep and goat leather on the new exotic themes of Country Cousins, Bohemian Rhapsody, Primeval Spirit and Latin Lovers were the centre of attraction.’
They also presented Melioderm dyes on cow nubucks and full chrome/semi chrome suede garment leathers as well as their global colour trends and other new developments.
Buyers also got fresh updates on the technical and global environment regulations. They had a chance to explore the leather fashion concepts and obtain a clear picture of the 2011 spring – summer stock that they could showcase to their customers.
The autumn/winter 2011-12 shades have now been released. The fashion leathers will be displayed at all the leather centers in India during August 2010.
