Disney launches footwear for kids in India

11 February 2005

US-based Walt Disney Company have entered into a strategic tie-up with Sierra Industrial Enterprises to manufacture and market Disney shoes for kids in India. The Disney shoe range will cater to kids up to 10 years old. 'We are expecting the brand to be one of the most popular international kids footwear brand in India. We are looking forward to be the market leader very soon. The markets are presently flooded with unbranded products which cannot assure quality to the kids feet and there exists a vacuum in the kids branded footwear market', said the company spokesperson. The Disney shoe collection will include boots, sandals, slippers and sports shoes for boys and girls, priced between Rs150 and Rs850. Disney footwear would be available in mega malls across the country and in prominent chain stores such as Lifestyle, Loft, Shopper's Stop, Pantaloon, and Central. The footwear collection will bear pictures of Disney characters such as Mickey Mouse, Minnie, Pluto Dog, Goofy, Winnie the Pooh and Disney Princess. Source: Daily 'The Hindu Business Line', New Delhi

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