Dongguan shoe fair records 20,000 buyers

3 May 2006

Overseas visitors are said to have crowded the fairground for Chine Shoes and China Shoetec, jointly organized by Messe Dusseldorf China Ltd, Adsale Exhibition Services Ltd, CCPIT-Guangdong Sub-Council and Dongguan Sub-Branch, 2006 Dongguan. China Shoes. China Shoetec, the only Ufi-approved footwear event in Asia, concluded with great success on April 24, 2006, at Dongguan (Guancheng) International Convention and Exhibition Center, Guangdong, PR China. The four-day event attracted 19,872 domestic and overseas visitors, representing a 6.26% growth over the last edition. Amongst these, 35.4% came from Hong Kong SAR, Macau SAR and Taiwan Province, while 25.5% were from other overseas countries and regions. The attendance and international mix made Dongguan - China Shoes - China Shoetec a sound premier footwear event in Asia. According to the organizers, the scale of the show scale this year was the largest ever. There were 426 exhibitors, which soared by 20%, occupying more than 1,200 booths. Regarding the international buyers, the top ten country origins, which accounted for nearly 50%, are Japan, the US, Korea, Italy, Australia, Turkey, India, UK, Thailand and Malaysia. Stanley Chu, Chairman of Adsale Exhibition Services Ltd, said: 'The encouraging figures of overseas buyers reflected that in spite of the current market challenge from Europe, impact to the overall shoe industry of China is limited. European buyers still need to source in China while buyers from other countries and regions increase. With an accurate market positioning, we are confident that China Shoes - China Shoetec will continuously serve to be the best sourcing platform for middle-to-high end shoes in whole Asia.' Joachim Erwin, Lord Mayor of Dusseldorf, as well as the chairman of the supervisory board of Messe Duesseldorf, also proclaimed in his opening: 'China is now the largest shoe exporting country and Dongguan is one of the big five manufacturing bases. Despite all the new challenges, shoes made in China are widely accepted in Europe and, of course, in Germany too. With the understanding of the shoe industry in China for improvement of quality and rational reduction on quantity, the problem can be solved and most of the party will be happy again.' Ever Rite Group are one of the largest woman's footwear manufacturers worldwide. Erich Hou of Pan Europe, Ever Rite's marketing arm, expressed his satisfaction at having met more overseas visitors, especially buyers from Australia, this year than during last edition. Sergion Monteforte, production director of Footwear Jungle International Ltd said: 'We had a wonderful gain this time and already signed up considerable orders on the first day alone. We have met more overseas visitors than last year.' Many exhibitors have already reserved their booths for next year. Among them, the China Chamber of Commerce for I/E of Light Industrial Products and Arts-Crafts (CCCLA) will greatly expand their pavilion area. One of their members signed up for more than 100 sq m, which already exceeds the whole pavilion area this year. The show was also highly appreciated by visitors. Many visitors commented that here they met suppliers and found products which were absent at Canton Fair. Massimo Donda, president of Federcalzature, said: 'I see lots of good manufacturers here. The style and design of some shoes are ready to be sold in European market without any changes.' Ms Rita Rodwell, senior buyer - Ladieswear of Clothing City from South Africa, remarked: 'I like this show very much. I have found some manufacturers of good quality and have already placed some orders! I will come back next year!' Jacques Goedike of Goedike Impex Canada Inc, said: 'I love this fair and I find some good business partners here! They have good shoes but reasonable prices. China Shoes is a real good choice to find China shoes.' Ms Tanja Tamse Dedic, project manager of Sintagri Co Ltd from Slovenia, said: 'This is my first time here and I find it good! What I appreciate the most is that I can find some useful industry information and services in the show, not only shoe manufacturers.' Jaroslav Sutarik, general director of Imbiz Group from Slovak Republic said: 'The fair is more interesting than I expected. I found some good factories here and I have already placed some sample orders.' Ben Nothling, director of Holster Imports Pty Ltd from Australia said: 'I love this show. The shoes are fantastic! I can surely find a business partner here.' In line with the fair theme 'Fashion Pulse & Business Exploration', there were a series of concurrent activities to enrich show content. The most attractive is the dynamic and trendy fashion show. Highlighted by a splendid combination of lighting, music and image building, collections of the coming seasons from Betta, Golden Union, Isca, Dongheng Leather, Quanzhou HengTai, Wenzhou Aolun, Huannio, Camphort captured the attention of visitors off stage. At the Display Zone, apart from new footwear products by renowned manufacturers such as Betta Footwear, Hugo Score, A&A Studio, Dongheng Footwear, Golden Union and Hengtai Hongwei etc, the award-winning design from 2006 Hong Kong Shoe Design Competition was also a focal point. Innovative designs incorporating computer keyboard, Chinese paper-cuttings, Chinese opera theatrical mask, bird's nest, leaves, bees etc, as the creative theme were definitely great inspiration to visitors. Concurrent seminars featuring European and the US shoe markets, intellectual property rights, manufacturing technology, standards etc, were another show highlight. In particular, the presentation on 'US Footwear Market and Global Shoe Trade Outlook' by Peter Mangione, president of Footwear Distributors & Retailers of America (FDRA) drew a full house, implying that the US market was a major interest of the Chinese shoe industry. The Footwear Chamber of Commerce, Guangzhou Chamber of International Commerce and CTC Group held a cooperation signing ceremony at the fair to announce the launch of a 'Week of Knowledge on International Technical Standards' at Guangzhou shoe city. They will educate Chinese shoemakers and traders about international technical standards and the major quality problems faced by Chinese footwear manufacturers. When summarizing this trade fair, Tony Fung, CEO of Messe Dusseldorf China Ltd, said: 'The organizer will continue to implement the strategy of '3-win sustained development' in future, so as to benefit all the three parties including the organizers, the cooperative partners and the industry. We will continuously improve exhibitor services and enhance publicity efforts among international visitors and professional buyers in order to achieve this long-term target. We firmly believe that, leveraging our abundant international resources, professional experiences and long-term commitment to the show, Dongguan - China Shoes - China Shoetec will be the best choice for exhibitors to reach the right buyers at the fairground, and contribute to the sustainable development of the shoe industry in China. 'We look forward to meeting you again at the 5th Dongguan - China Shoes - China Shoetec in 2007.' For more information on the trade fair and photo download, please log on to the official website of the trade fair: []

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