Sadesa reach their goals in Asia

Despite difficult trading conditions, the Sadesa group have announced that they have now reached production targets for the Far East. The Sadesa group produce around 50 million sq m per month and the majority of the leathers are destined to the Far East market. 'Sadesa therefore decided to establish several tanneries in the Far East so that we could work more closely with our customers', explained Renato Rivi, Sadesa Italy, at Lineapelle in October. 'We have two tanneries in Thailand and one in China and our strategy was to produce a minimum 30% of the company's leather in the Far East. We've now managed to reach that target.' 'SARS really affected our business in Asia', continues Rivi. 'In the current climate, it's very difficult to find new customers, so the most important strategy for us at the moment is to improve the relationships we have with our existing clients.' Sadesa are also planning to increase production levels of their upholstery leathers and are currently enjoying success with their Indigo brand of furniture upholstery leathers. Indigo was launched about a year and a half ago and is a fully integrated division within the Sadesa group. Indigo sofas are produced at Sadesa's recently refurbished Federico Meiners tannery in Sante Fe, Argentina, the company's flagship facility for upholstery leathers. The leathers are finished, cut and sewn if required and then shipped abroad, mostly to North America.