Building up the brand is the most important issue for shoe makers worldwide. Italian footwear manufacturers have built numerous international brands, providing good examples to learn from. Massimo Donda, the president of Federcalzature and the fourth generation of his family to be involved in the footwear industry, will give a presentation entitled ‘At the feet of success – How to build a successful brand’ highlighting the success stories of three Italian brands:
Fratelli Rossetti, Manas and Fornarina. There will also be a summit between brand manufacturers and retailers.
The ‘Survival and development of shoe-manufacturers in the Pearl River Delta Region’ will explore the shortage and rising cost of labour which is becoming a great problem for shoemakers in the Pearl River Delta. Details of other seminars and the conference are available at [http://www.chinashoesexpo.com].
As a showcase for chic footwear, Dongguan China Shoes will also offer fashion shows every morning to unveil the latest collections from key exhibitors and the winning entries in the footwear design competition.