Vehicle manufacturer Aston Martin has been honoured with a King’s Award for Enterprise, for innovation.
The prestigious UK business awards recognises the carmaker’s approach to combining handcraft with the latest technology in the creation of bespoke leather interiors, with Aston Martin having created and patented a perforating and quilting technique that produces decorative finishes and promotes the cooling function on its ultra-luxury leather seats.
Supporting the ability for customers to create their own intimately personal Aston Martin, the firm’s proprietary manufacturing technology enables perforated holes to be crafted in bespoke patterns to a customer’s specific design, which is impossible with traditional tooling.
Lawrence Stroll, executive chairman of Aston Martin, said: “As a company with a commitment to innovation, we are incredibly proud to be honoured with this King’s Award for Enterprise, which celebrates both the ingenuity of our craftspeople and the quality of Aston Martin’s bespoke interiors.
“Recognising our combination of handcraft and cutting-edge manufacturing technology, this award highlights the unique composition of our ultra-luxury interiors and how our manufacturing team has gone to extra lengths to ensure the highest level of personalisation is offered to our customers, whilst not compromising on our seat technology’s core functionality.”
Previously known as The Queen’s Awards for Enterprise, The King’s Awards for Enterprise were first established in 1965 and were renamed last year to reflect His Majesty The King’s desire to continue the legacy of HM Queen Elizabeth II by recognising outstanding UK businesses. Successful businesses are able to use the King’s Awards Emblem for the next five years. This is the third time Aston Martin has been awarded the honour since 1998.
