Creativity plays a major role in this concept. BASF will exhibit 5 effects that can be applied to all kinds of leather and have been designed especially for the South Asian market: film, texture, optics, pattern and up-gradation. Each variant has its own range of values, and their permutations and combinations open up a world of possibilities. Furthermore, the focus is on five segments with their respective experts and products: footwear, garment, leathergoods, accessories and hybrids; as well as on five target consumer lifestyles: Formal, Casual, Sporty, Trendy and Fusion.
The Fashionova concept range in the hands of skilled craftsmen can result in
numerous varieties of elegant, fashion leathers.
Representatives from the five competence centres in Mumbai, Chennai,
Ranipet, Kanpur and Kolkata will be at the BASF booth to advice
customers and inform them about the innovative new developments
and the extensive range of established, high-quality products.
BASF are also presenting ‘Inspirations for leather’, twelve new
trendsetting leather types for the spring-summer season of 2009. BASF fashion experts from Europe have supported their Indian colleagues with the latest trends from the fashion capitals of Italy and Spain.
‘The leather market in India is one of our most important prospective
markets’, says Thomas Sattler, responsible for the global leather
business at BASF. ‘The two concepts will help us to maintain our
leading position as the complete solution provider in the South Asian
leather industry. The South Asian and particularly the Indian leather
industry has lots of similarities to Italy and Spain in terms of their
outlook on fashion. We hope to be able to contribute our global
expertise for the benefit of customers in this part of the world.’
