‘The acquisition of Mirab is considered strategic in strengthening Marfrig’s participation in the value-added meat snacks market [as] Marfrig already has three meat snack production facilities located in Brazil and Uruguay. As well as giving the group a production platform in Argentina, it marks the group’s first investment in North America with the acquisition of both a packaging and distribution facility,’ said Ricardo Florence, Marfrig’s director of investor relations.
Marfrig claim to be the fourth largest beef producer in the world. Sao Paulo-based competitor and Brazil’s leading beef exporter, JBS, purchased Greeley,
based Swift & Co in May 2007 thus becoming the largest processor and exporter of beef in the world.