Following French luxury group Kering’s announcement that it will no longer work with models below the age of 18, France has announced that it will be working with luxury brands and conglomerates to bring a halt to the practise of burning and destroying unsold items.

The new initiative comes as a part of a growing push to mitigate the ever-growing waste problem and environmental impact caused by the fashion industry. “Too many companies feel OK with just throwing away or destroying the shoes or the clothing that haven’t been sold,” French Deputy Ecology Minister Brune Poirson said on the issue. According to Bloomberg, Burberry became the “face of the practice” after revealing that the label had destroyed close to $37m worth of goods in 2017 alone.