Leather Naturally has reached its $1.5 million fundraising goal for a global campaign to promote the use of leather.

Campaign manager, Fernando Bellese said: “This is a great moment for our industry and was only possible because businesses leaders came together to fund this important project that will help to build a stronger image of leather and connect this incredible material with new consumers.”

Leather Naturally will now start the preparation for the campaign’s launch in June 2019 and as part of that will create a team that will help manage the campaign and report its development to donors. As part of this process, Leather Naturally is looking for professionals from the global leather industry that could join this team. Anyone wishing to learn more about this can download the role description from the Leather Naturally website.

Leather Naturally chair, Egbert Dikkers extended his thanks to the campaign contributors: "Not only for the resources donated by your company, but also for your support in promoting this project and spreading the word amongst other industry leaders."