Moda, the heart of UK fashion and the trade show that brings fashion to life, has announced the appointment of Lisa Govier to the newly created role of director of footwear.

Lisa says: “With responsibility for all footwear exhibitors, my aim is to cement its position as the national footwear show, to build on this reputation, and take it to the next level by attracting more exhibitors and buyers from the best footwear retailers. I have an in-depth understanding of the challenges and opportunities in the industry and having these insights has helped me to build trust and understanding.

"It is no secret that there have been a number of challenges in the fashion retail sector in the last few years; from business rate in increases, footfall down on the high street, ongoing uncertainty about Brexit and trading tariffs, currency devaluation and the impact this has on sourcing and manufacturing; all squeezing the margins of brands and retailers. It is not all doom and gloom, however, as there are still a number of great success stories that need to be celebrated. At Moda Footwear, we want to work with brands to ensure more success stories going forward! What we do is not rocket science, brands want to meet as many relevant buyers as possible; and buyers want access to the best brands, and both want a return on investment.”

Prior to joining Moda, Lisa headed up sponsorship and marketing solutions for footwear at Drapers with commercial responsibility for the prestigious Drapers Footwear Awards. She also has over 20 year’s experience in the media industry, having worked for a diverse range of companies from British Airways Media, Caspian Media and Seven C3 agency.

Martin Arnold, Fashion Portfolio Director at ITE Group says: “Lisa joins us with a wealth of experience and knowledge of the footwear industry. She can hit the ground running and we are delighted to welcome her to our growing Moda team as we build and adapt to the changing marketplace and continue to make the customer experience as rewarding as possible.”