Premium Chinese bedding De Rucci has chosen to use new digital technology developed by France’s Lectra to enable it to perform 3D virtual prototyping and smart leather cutting techniques.

The DesignConcept and Versalis solutions will allow De Rucci to strengthen its mass customisation capabilities for consumers looking to buy high-tech bedroom furniture.

De Rucci’s CEO, Yao Ji Qing, said: “In line with our strategic vision and the Made in China 2025 plan, we are looking to revamp and invigorate our manufacturing processes with innovation-driven development and cutting technologies. Firmly anchored in automation and digitalisation, we believe that Lectra’s Industry 4.0-ready technology, proven expertise and comprehensive solutions will prove invaluable as we move towards a smart manufacturing model.”