Fashion House Jean Patou Rebrands to Patou

30 May 2019

Following their 2018 takeover, by luxury giant LVMH, Jean Patou has now revealed its new name: Patou.

LVMH acquisition of Jean Patou was done in an effort to “relaunch women’s ready-to-wear at the iconic French couture house,” according to the company’s website. Patou’s new artistic director, Guillaume Henry, will present his debut women’s ready-to-wear collection in Paris in September 2019.

With the founding of his fashion house in 1914 at the age of just 23, Jean Patou made a name for himself as a revolutionary designer of women’s fashion, with the creation of his minimalist and chic evening dresses. Following his death in 1936 at the age of 43, Patou was succeeded at his fashion house by the likes of Marc Bohan, Karl Lagerfeld, Jean Paul Gaultier and Christian Lacroix.

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