IFM study results puts the spotlight on eco concerns

15 January 2021

Nearly 50% of all respondents rated ‘environmental’ most important in choosing and buying a product; local production was also preference at 58.5%.

One interesting consequence of coronavirus restrictions is the rise in so called ‘revenge shopping’, where consumers (88.9% of those surveyed) will buy to make up for lost time. Across EU responses, ‘expensive but quality’ were the most desired items and ‘timeless’ was the most sought out (83.7%) In addition, one of the most popular growth areas is eco-responsible products, with 64.1% of Europeans (66.1% of the French and 76.2% of Italians) interested in purchasing such items and a further 30.1% willing to spend more on such products.

For those who are not planning to purchase eco-friendly fashion items, the main obstacle is price (61.8%), waiting for more affordable prices and sales to purchase.

Privacy Policy
We have updated our privacy policy. In the latest update it explains what cookies are and how we use them on our site. To learn more about cookies and their benefits, please view our privacy policy. Please be aware that parts of this site will not function correctly if you disable cookies. By continuing to use this site, you consent to our use of cookies in accordance with our privacy policy unless you have disabled them.