Lectra, a global leader in integrated technology solutions for leather and other materials, has announced Jason Adams as president of Lectra North America.

Based in Atlanta, Georgia, US, and reporting directly to Daniel Harari, Lectra CEO, Adams’ main objective will be to develop Lectra’s presence in the US, Canada, Mexico and Central America in the automotive, fashion and furniture markets.

Lectra has over 65% of the market share in fabric cutting rooms for car seats and interiors, as well as in airbag cutting, and the company’s goal is to develop its activity in leather seat and interior cutting, where it has recently introduced new technology solutions.

]"To meet their objectives, companies must enhance their design, product development and production processes to the industry’s highest standards," commented Adams. "Using innovative technology is a major asset for our customers. I completely identify with Lectra’s philosophy which places the benefits companies get from our solutions at the heart of its value proposition."

Before joining Lectra, Jason Adams helped position Camstar and Apriso amongst the leading independent manufacturing execution system (MES) solution providers.

"Jason has proven himself with more than 20 years in the software and services industry," added Harari. "He achieved a double digit growth rate through his leadership and an approach that provides significant value to customers. We are pleased that Jason is leading a strategic region for Lectra."